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Components Of A Marketing Strategy
Thursday, 25 October 2007
By Stephen Campbell

  To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of business.

The information provide is not exhaustive but in the opinion of the author these core elements when implemented will service to act as a sure and solid foundation for your business whether it is home based or whether you are running your own business unit within a larger corporation. Pay attention to the four areas below and work out a plan to constantly refine and update.

Category Marketing : You should know and should take time to sit down and plan out which category of the market your product or service fits into. What is meant by this ? consider the manufacturer's of cars - when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That
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Last Updated ( Thursday, 25 October 2007 )
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Leverage: How The Rich Accelerate Their To Accelerate Your Gains
Wednesday, 24 October 2007
By Casey Brooke

  Leverage is possibly the most significant tool available for maximizing gains. Everything we do takes time or money, any very often- it takes both. Take for example your normal job. You need to go to work each day to earn money to cover your basic needs, all the boring things like food and shelterthat are essential for you and your family. If you want to earn more money, you could take on a second job or you could maybe do a few hours overtime.

The problem though, is that this will mean that you have less free time available with your family. Because time and money in this set-up are both limited, there is no way to increase both- you can do either one or the other. There is a see-saw and you need to find a balance between the two extremes to suit your lifestyle.

You may not have noticed, but I have already alluded to one type of leverage: Some employers will allow you to work overtime: extra hours are often paid at a higher rate than your normal salary.
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Last Updated ( Wednesday, 24 October 2007 )
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