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Thursday, 11 October 2007 |
By Alex Mandossian
 It sounds counterintuitive. Raise the price of your product and sell more of it. But it's what happened to John Harricharan. (And you can do this too.)
John wrote a book called PowerPause. PowerPause is an eBook or a digital book, which means it can be downloaded directly from the Internet. Nothing is shipped or printed-it's a PDF file.
John started with just a thought-what is my product? He then realized he was his product. John is an outstanding businessman, lecturer and author, but he also knows what it's like to experience failure as well as success. He takes his own experiences and incorporates them into his lectures and books, which result in inspiring tales of strength, courage and character.
While lecturing and teaching around the world, John spoke of three principles to bring wealth, success and happiness. These principles evolved in a little eBook called PowerPause. Then the magic started. John started selling his eBook online for $19. He sold one book.
Then he decided to ask $29 for it, just |
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Last Updated ( Thursday, 11 October 2007 )
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